About Us

SHERENE MELINDA is a London-based handbag designer with a vibrant and sophisticated yet playful South African-inspired style. The signature range of authentic ethically sourced springbok hair-on-hide handbags is offered in an array of eye-catching textures and shades, complemented with a fully lined interior of luxurious and natural eco-friendly leathers. Every handbag is designed with the vision of making a statement and lasting a lifetime.

Established in 2013 by Creative Director Sherene Smith, the brand has gone from strength to strength. With a background in business and a keen eye for detail and good design, Sherene has led the business with a focus on balancing both sustainability and commercial growth. Using her South African heritage as a source of inspiration, she has created a niche range that appeals to the wider international market. The handbags have become appreciated for their luxurious nature and their vivacious colour.

SHERENE MELINDA has been featured in publications such as Vogue, Tatler, Marie Claire, Elle and Collezioni Accessori. The handbags have been seen on the runways of London Fashion Week and exhibited at shows in Paris and New York. The brand sells online through their website, at retail events around the UK, pop up shops and with stockists, both local and international.

"Born in South Africa, Sherene lives and works in London. From her homeland, she derives the shape and volume of her leather handbags in natural landscape colours with flashes of tropical flavour. The British capital has added to all her creations a certain post punk vein, refined and witty at the same time."Collezioni Accessori

"I have a great love of many things. For both the old and the new, those items that you can touch and admire, but also the intangible spirit of the young and the wise of the old. I especially love those that make me laugh. I appreciate good design, both of beautiful old things; cities, buildings, cars, furniture, gadgets, clothes, accessories. But also of the new; I love technology and all it has to offer. I love to travel and have a thirst for new experiences. I can spend hours in charity shops, love antiques and enjoy a car boot sale. I also love losing time in the shops and rummaging around in sale racks.

I have always loved all things sparkly. Whether it is sparkly lights, sparkly clothes or jewellery; a bottle of bubbly, or whether it's the sparkle of the people that inspire me. I am South African born and bred with most of my adult life spent in London. I love South Africa and I love London. South Africa is filled with raw beauty and is the place that I developed a respect for good design and quality, a mixture of architecture, wood, leathers and an appreciation of the vibrant African style. London opened my eyes to a beautiful cosmopolitan world and simplicity.

I have great respect for our precious earth and take steps in all I do and say to preserve it. Our delicate environment deserves to be a top priority in our lives, now more than ever before and this has a strong influence in all the decisions I take.

So with all this inspiration and my passion for business and making things happen - it is a beautifully designed handbag that has taken the focus of my attention. SHERENE MELINDA is a brand of handbags that reflect all the things I love.

I hope that you will love it too."