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We recently had the pleasure of announcing some of our summer plans to you. With that in mind, we thought it would be exciting to let you know that we will again be exhibiting at the Spirit of Summer Fair at London Olympia. The Fair will take place alongside the House and Garden Show on the 17th to the 20th of June.
From then to now
This will be our second visit to The Spirit of Summer Fair and our fourth time exhibiting at a show at the prestigious location of London Olympia. Thinking back to last years show offered us a great opportunity to reflect on how far we have come. This time last year, we had just introduced our brand publically online, and the show represented the chance to do the same offline.
Since then, we have exhibited at two more shows, had our handbags featured in Tatler, British Vogue and the Mail on Sunday, have increased the development of our social media presence and website, and also released another new style.
Another opportunity to meet the bags
A few weeks ago, we discussed our experiences at the Ideal Home Show and how vital it was for us to bring our product in to the hands of customers. Putting our handbags on display and giving customers the chance to touch them and try them on is a great way of securing both treasured feedback and business.
We would like to encourage you to come join us between the 17th and 20th June. If you've had your eye on a handbag for some time and were looking to get a closer look, then The Spirit of Summer Fair will be a good time to come down and see our bags in person. If you've seen our stand at any other exhibitions and want to come meet us again, then please do! Or if you have never heard of The Spirit of Summer Fair then pay a visit to see not only our springbok handbags but a great range of unique boutique products.
In other news
Today we sent off some questions to our lucky competition winner and will shortly be introducing you to her, the bag she picked, and her thoughts on winning.
Stay up-to-date with all the latest developments at SHERENE MELINDA by following us on social media via the links below. We hope to see you at The Spirit of Summer Fair!
The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
