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With the summer truly in swing and temperatures reaching 35 degrees last week, London’s local parks and favourite attractions have become as busy as our calendar here at SHERENE MELINDA. In this week's blog, read more about all the exciting events we have planned for the upcoming summer season.
CLA Game Fair, 31st July – 2nd August
Join us in Leeds at the historic Harewood House, originally built in 1759. The CLA Game Fair plays host to a variety of great camping, fishing and countryside accessories, and of course has its own exclusive VIP fashion section, where you will find SHERENE MELINDA. We can’t wait to see how our bags look as they shine in the late July sun alongside the inspiring backdrop of this truly prestigious building and surrounding grounds. Find us at Stand H407.
Pure London, 2nd August – 4th August
SHERENE MELINDA is delighted to announce they will be exhibiting at one of the most high profile trade shows in Europe at Olympia London, Kensington. Pure London is the UK’s most dynamic fashion & footwear gathering, where over 600 exclusive premium brands, emerging designers & market-leading labels reveal their anticipated Spring/Summer 16 collections. Find us at Stand T105.
Africa Fashion Week London, 7th August – 8th August
We have already had the pleasure of announcing that we will be joining some of the most well known and best upcoming African and African-inspired designers at this year’s Africa Fashion Week London at Olympia London, Kensington. You can catch our handbags as they walked down the prestigious runway or alternatively chat to us and see the bags at Stand 30.
Burghley Horse Trials, 3rd September – 6th September
Join SHERENE MELINDA as we exhibit at the Burghley Lifestyle Pavilions this September at Burghley House. This grand 16th Century House in Stamford offers for 3-days only, the chance to pick fantastic products made by London designers to bespoke country tailors. There is an eclectic range of shops offering luxury goods, rural crafts, bespoke kitchens, furniture, clothing and every gift idea under the sun. Find us at the Burghley Lifestyle Pavilion.
We hope that your summer is going well and that you have already been on or have fantastic holidays planned. If you're looking for a great day out, then please join us and see our lovely handbags for yourself. We promise you that you will have a good time!
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
SHERENE MELINDA has expanded its luxury offerings beyond handbags to include leather trainers. Sherene has spent a long time designing these sneakers to ensure they are of the highest standard and the most luxurious quality. Each trainer is carefully handcrafted from leather suede on the exterior and is fully leather lined inside. SHERENE MELINDA’s signature Springbok hair-on-hide is also featured down the side of the trainer, making each trainer unique. The hair-on-hide is available in a range of neutral tones, as well as a variety of vibrant colourful tones. The trainers are also extremely lightweight, making them a comfortable go-to pair of shoes, perfect for everyday use or special occasions. Every trainer is handcrafted with utmost care to ensure the result is the epitome of luxury.
