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The news gets more exciting as Summer passes by; in the lead up to Africa Fashion Week London this coming August (7th - 8th), SHERENE MELINDA has been lucky enough to gain some welcome exposure from one of the biggest fashion magazines in the world. Dating back to 1945, when the magazine was first launched in France, Elle magazine now has a global reach of 43 international editions across 60 countries.
Rather aptly, Elle South Africa chose to do a piece on the upcoming Africa Fashion Week, taking place here in London. From the collection of African and African inspired designers that will be on display two weeks from now, Elle picked their favourite 10. We were delighted to find out that Elle South Africa had chosen us as, in their own words, 'a designer to be on your fashion radar'.
Here’s what Elle had to say:
‘South African-born Sherene Melinda’s collection of handbags represents the ingenuity of her native country with a distinctly London vibe. Her springbok hair-on-hide purses come in a wide range of sizes, styles, and colours.’
We are proud to have this recognition from a prestigious fashion magazine such as Elle and eagerly anticipate the start of Africa Fashion Week London. With a place on Saturday’s 1pm Catwalk Show and an exhibitor’s stand for the whole two days, the opportunities for a grand variety of people to meet our brand for the first time is endless!
We wish to extend the invitation to visit Africa Fashion Week London, where you can experience a range of African and African inspired designers, tasty food, celebrities, and of course plenty of fantastic fashion for you to get your hands on. If you’re interested in attending the event, then please follow the link below to get your ticket.
http://www.ticketweb.co.uk/event/179005
Thank you to Africa Fashion Week London and Elle Magazine for offering us such a prestigious and grand platform to showcase our handbags.
SHERENE MELINDA has expanded its luxury offerings beyond handbags to include leather trainers. Sherene has spent a long time designing these sneakers to ensure they are of the highest standard and the most luxurious quality. Each trainer is carefully handcrafted from leather suede on the exterior and is fully leather lined inside. SHERENE MELINDA’s signature Springbok hair-on-hide is also featured down the side of the trainer, making each trainer unique. The hair-on-hide is available in a range of neutral tones, as well as a variety of vibrant colourful tones. The trainers are also extremely lightweight, making them a comfortable go-to pair of shoes, perfect for everyday use or special occasions. Every trainer is handcrafted with utmost care to ensure the result is the epitome of luxury.
Earlier this year I was inspired to create a leather tote bag which was different to the typical style handbag that I normally create. Generally, SHERENE MELINDA’S handbags focus on the hair-on-hide feature. However, in this case I wanted to create an extra-large soft and versatile shopping bag using some beautiful, glazed leather.
