Our upcoming Africa Fashion Week London showcase has been featured by Elle Magazine

Sherene Melinda London Designer - ELLE Feature Africa Fashion Week London

The news gets more exciting as Summer passes by; in the lead up to Africa Fashion Week London this coming August (7th - 8th), SHERENE MELINDA has been lucky enough to gain some welcome exposure from one of the biggest fashion magazines in the world. Dating back to 1945, when the magazine was first launched in France, Elle magazine now has a global reach of 43 international editions across 60 countries.

Rather aptly, Elle South Africa chose to do a piece on the upcoming Africa Fashion Week, taking place here in London. From the collection of African and African inspired designers that will be on display two weeks from now, Elle picked their favourite 10. We were delighted to find out that Elle South Africa had chosen us as, in their own words, 'a designer to be on your fashion radar'.

Here’s what Elle had to say:

‘South African-born Sherene Melinda’s collection of handbags represents the ingenuity of her native country with a distinctly London vibe. Her springbok hair-on-hide purses come in a wide range of sizes, styles, and colours.’

We are proud to have this recognition from a prestigious fashion magazine such as Elle and eagerly anticipate the start of Africa Fashion Week London. With a place on Saturday’s 1pm Catwalk Show and an exhibitor’s stand for the whole two days, the opportunities for a grand variety of people to meet our brand for the first time is endless!

We wish to extend the invitation to visit Africa Fashion Week London, where you can experience a range of African and African inspired designers, tasty food, celebrities, and of course plenty of fantastic fashion for you to get your hands on. If you’re interested in attending the event, then please follow the link below to get your ticket.


Thank you to Africa Fashion Week London and Elle Magazine for offering us such a prestigious and grand platform to showcase our handbags.


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Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.