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The news gets more exciting as Summer passes by; in the lead up to Africa Fashion Week London this coming August (7th - 8th), SHERENE MELINDA has been lucky enough to gain some welcome exposure from one of the biggest fashion magazines in the world. Dating back to 1945, when the magazine was first launched in France, Elle magazine now has a global reach of 43 international editions across 60 countries.
Rather aptly, Elle South Africa chose to do a piece on the upcoming Africa Fashion Week, taking place here in London. From the collection of African and African inspired designers that will be on display two weeks from now, Elle picked their favourite 10. We were delighted to find out that Elle South Africa had chosen us as, in their own words, 'a designer to be on your fashion radar'.
Here’s what Elle had to say:
‘South African-born Sherene Melinda’s collection of handbags represents the ingenuity of her native country with a distinctly London vibe. Her springbok hair-on-hide purses come in a wide range of sizes, styles, and colours.’
We are proud to have this recognition from a prestigious fashion magazine such as Elle and eagerly anticipate the start of Africa Fashion Week London. With a place on Saturday’s 1pm Catwalk Show and an exhibitor’s stand for the whole two days, the opportunities for a grand variety of people to meet our brand for the first time is endless!
We wish to extend the invitation to visit Africa Fashion Week London, where you can experience a range of African and African inspired designers, tasty food, celebrities, and of course plenty of fantastic fashion for you to get your hands on. If you’re interested in attending the event, then please follow the link below to get your ticket.
http://www.ticketweb.co.uk/event/179005
Thank you to Africa Fashion Week London and Elle Magazine for offering us such a prestigious and grand platform to showcase our handbags.
The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
