SHERENE MELINDA's newest style is in demand

Sherene Melinda Ella Tote Springbok Hair-on-hide Designer  Handbag

It’s been a busy few months to close out this summer at SHERENE MELINDA. With a new collection on the way, we know that some of you are brimming with anticipation at the prospect of getting your hands on our latest styles. We are pleased to announce that the wait is almost over. This week, we have the pleasure of introducing you formally to the Ella Tote bag, which is now available for pre-order.

What’s the Ella Tote all about?

The Ella Tote was designed with tradition in mind, preserving the trapezoidal shape of early tote bags. Combining a longer base with a shorter top makes for a vintage-inspired silhouette that will look just as good as a classic shopper or a contemporary tote. Wear the bag over your shoulder, elbow or in your hands for maximum comfort and versatility.

Complimenting the shape, we’ve used the most irresistible soft calf leathers to provide real definition to the outline of this bag and offer pure luxury. Keeping with the signature SHERENE MELINDA style, the front of the Ella Tote is lined with the softest, authentic springbok hair-on-hide. All leathers and hides come in a variety of colour, from eye-catching yellow and pink, to conventional black, beige and olive green.

Take a closer look

Having read the description above, you may already be excited about the Ella Tote. The inside is just as special, with a full lining of silky smooth and natural pig skin leather. The leather has not been treated using any artificial chemicals and is therefore friendly to both your hands and your possessions.

The Ella Tote includes a unique inside pouch with a drawstring closure to keep your important belongings safe. It features two mobile/lipstick/pen pouches and two additional inside zipped pockets; a handbag that’s as practical as it is stylish.



Handbag hype

Having already decorated the arms and shoulders of runway models at Africa Fashion Week London & Pure London, the buzz surrounding the Ella Tote keeps getting louder. The shelves are looking to be cleared before the Ella Tote even has time to grace them, and with stock in high demand we are now accepting pre-orders.

The Ella Tote is available in the following colours; Black, Black & Beige, Baby Blue, Royal Blue, Olive Green, Natural & Beige, Natural & Mocha, Pink, Purple, Red and Yellow.

All these eye-catching and outfit defining colours are currently available to choose from, if you would like to pre-order one then please contact us.

There’s more on the way

Don’t worry if now isn’t quite the right time for claiming your Ella Tote, we are currently in the process of crafting more. Please feel free to follow us on social media (links below) or sign up to our mailing list in the box at the bottom of this webpage. We will always endeavour to update you with the latest news from SHERENE MELINDA and information about our newest collection.

Facebook, Twitter, Instagram

Also in News / Press

The All New Studded Collection
The All New Studded Collection

2020 has certainly had many ups and downs so far. Focusing on the positive, one of our exciting developments this year has been the introduction of our Studded Collection.

Continue Reading

My life during lockdown
My life during lockdown

In the first few days of lockdown it really started to dawn on me - the true enormity of what was happening, in a way that I would wake up and the first thing I would think is about this situation and how my usually busy day ahead is so altered from normal.

Continue Reading

PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020
PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

Sherene Melinda was delighted to be invited as one of the nine designers that were part of the Jaded Life Collective Official British Fashion Council London Fashion Week event at The Mandrake Hotel, London on February 16th 2020.

Continue Reading


Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.