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It’s been just over 2 months since SHERENE MELINDA had the pleasure of exhibiting at this year’s Africa Fashion Week London, an event dedicated to celebrating African and African-inspired fashion. You can read more about all our highlights and treasured memories from the show by clicking here.
Alongside exhibiting at AFWL-15 on our stand, which was selected as the winner of best looking stand by organisers of the show, we also had the privilege of showcasing on the catwalk.
Below you can find footage from the catwalk and watch an interview with creative director Sherene Robson. Whether you missed the show or just want to relive the memories, here is the video:
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.