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March 23, 2017
SHERENE MELINDA travelled to Paris this month in preparation for international trade show Premiere Classe. The prestigious event took place at the symbolic Jardin des Tuileries over four days, attracting some of the fashion industry’s biggest buyers from across the world.
We had to navigate rain showers throughout the weekend as we showcased the New Collection on Stand A312. The trade show had a luxurious appeal, with other exhibiting brands demonstrating unique design. Attendance to the show was internationally diverse.
A few brands used bright colours in their designs and some others used painted floral designs. The majority of brands however were relatively understated.
French patissiers were walking around with freshly made snacks for guests and exhibitors, and they even held an opening night soiree for anyone exhibiting. There was public exposure for us including visits from journalists, one who noted we were “one of the few brands that really caught her eye”.
Although emerging brands are often overlooked when first exhibiting, we managed to secure orders. Premiere Classe was a new experience that served as a great way to kick off 2017. Only two months in, SHERENE MELINDA is already starting to grow their international reach.
The next stop will be the California Market Centre as part of Source British; a new trade show based in Los Angeles. It will join a handful of events held in the building including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge.
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October 15, 2019
At Sherene Melinda there is great attention taken to incoporating the functionality and long lasting use of a handbag with up to date style and design features.
The Multiway Bag is just one of the four new handbags that Sherene Melinda launched within the 2019 Collection at the beginning of the year.
September 03, 2019
Between the 5th to 8th September Sherene Melinda will be exhibiting at The Burghley Horse Trials held in the estate of sixteenth century Burghley House close to Stamford.
The Shopping area is course one of the big attractions of the event. So if you love the country lifestyle or high quality and authentic clothing and accessories, then there will definitely be something there for you to browse.
July 18, 2019
As we enter the summer months like most uk dwellers we wish for a summer just like last year full of glorious sunshine and a chance to fully enjoy the British countryside!
At SHERENE MELINDA we are now entering another busy period of the year when we travel around the country to enjoy the various events that the countryside has to offer and to meet up with customers old and new
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