Sherene Melinda experiences the International trade show Premiere Classe

March 23, 2017

Sherene Melinda experiences the International trade show Premiere Classe

SHERENE MELINDA travelled to Paris this month in preparation for international trade show Premiere Classe. The prestigious event took place at the symbolic Jardin des Tuileries over four days, attracting some of the fashion industry’s biggest buyers from across the world.

We had to navigate rain showers throughout the weekend as we showcased the New Collection on Stand A312. The trade show had a luxurious appeal, with other exhibiting brands demonstrating unique design. Attendance to the show was internationally diverse.

A few brands used bright colours in their designs and some others used painted floral designs. The majority of brands however were relatively understated.

French patissiers were walking around with freshly made snacks for guests and exhibitors, and they even held an opening night soiree for anyone exhibiting. There was public exposure for us including visits from journalists, one who noted we were “one of the few brands that really caught her eye”.

Although emerging brands are often overlooked when first exhibiting, we managed to secure orders. Premiere Classe was a new experience that served as a great way to kick off 2017. Only two months in, SHERENE MELINDA is already starting to grow their international reach.

The next stop will be the California Market Centre as part of Source British; a new trade show based in Los Angeles. It will join a handful of events held in the building including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge.

To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below:

Facebook | Twitter | Instagram

 

www.sherenemelinda.co.uk





Also in News

Sherene Melinda Springbok Hair-on-hide handbag - Portfolio Tote 2019 Collection
The Portfolio Tote Bag

December 20, 2019

This year Sherene Smith our designer has launched four new beautiful handbags - one of which has been made especially with the contemporary working woman in mind - the Portfolio Tote Bag.

Continue Reading

Sherene Melinda Designer Springbok-hair-on-hide handbag  - 2019 Collection
The SHERENE MELINDA Multiway

October 15, 2019

At Sherene Melinda there is great attention taken to incoporating the functionality and long lasting use of a handbag with up to date style and design features.

The Multiway Bag is just one of the four new handbags that Sherene Melinda launched within the 2019 Collection at the beginning of the year.

 

Continue Reading

Burghley 2019 - Sherene Melinda Blog
Visit us in The Lifestyle Pavilion - Burghley Horse Trials 2019

September 03, 2019

Between the 5th to 8th September Sherene Melinda will be exhibiting at The Burghley Horse Trials held in the estate of sixteenth century Burghley House close to Stamford.

The Shopping area is course one of the big attractions of the event. So if you love the country lifestyle or high quality and authentic clothing and accessories, then there will definitely be something there for you to browse.

Continue Reading