Sherene Melinda experiences the International trade show Premiere Classe

March 23, 2017

Sherene Melinda experiences the International trade show Premiere Classe

SHERENE MELINDA travelled to Paris this month in preparation for international trade show Premiere Classe. The prestigious event took place at the symbolic Jardin des Tuileries over four days, attracting some of the fashion industry’s biggest buyers from across the world.

We had to navigate rain showers throughout the weekend as we showcased the New Collection on Stand A312. The trade show had a luxurious appeal, with other exhibiting brands demonstrating unique design. Attendance to the show was internationally diverse.

A few brands used bright colours in their designs and some others used painted floral designs. The majority of brands however were relatively understated.

French patissiers were walking around with freshly made snacks for guests and exhibitors, and they even held an opening night soiree for anyone exhibiting. There was public exposure for us including visits from journalists, one who noted we were “one of the few brands that really caught her eye”.

Although emerging brands are often overlooked when first exhibiting, we managed to secure orders. Premiere Classe was a new experience that served as a great way to kick off 2017. Only two months in, SHERENE MELINDA is already starting to grow their international reach.

The next stop will be the California Market Centre as part of Source British; a new trade show based in Los Angeles. It will join a handful of events held in the building including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge.

To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below:

Facebook | Twitter | Instagram

 

www.sherenemelinda.co.uk





Also in News

Sherene Melinda Lou Lou Pouch leather Springbok hair-on-hide handbag
Introducing the SS18 Sherene Melinda Lou Lou Pouch Handbag

September 01, 2018

The smallest and no doubt the cutest of the SS18 collection is the Lou Lou Pouch - a mini bucket bag.

Dating back to the 1900's the bucket bag originates from the original drawstring pouches for ladies to carry their essentials delicately in this pouch style handbag.

Continue Reading

Experiencing the New Sherene Melinda SS18 Collection of Springbok Hair-on-Hide Handbags
Experiencing the New Sherene Melinda SS18 Collection of Springbok Hair-on-Hide Handbags

July 01, 2018

After the release of this collection last summer and an amazing response from both our trade customers in the UK and internationally as well as our online stores we are very happy that our stockists both at home and abroad are enjoying being able to share these new designs with both customers old and new.

Continue Reading

The All New Sherene Melinda Hair-on-hide Handbag - the SS18 Sophy Clutch
The All New Sherene Melinda Hair-on-hide Handbag - the SS18 Sophy Clutch

March 28, 2018

Our versatile Sophy Clutch (and Shoulder Bag)

The Sophy Clutch was originally designed in 2016 to both accompany and be a small alternative to the larger styles within the collection.

Continue Reading