Sherene Melinda in Bilbao Spain, honoured to be 1 of 10 Emerging British Designers

Sherene Melinda in Bilbao Spain, honoured to be 1 of 10 Emerging British Designers

SHERENE MELINDA’s latest international trip was to the British Fashion Event in Bilbao.

Famous for the iridescent titanium shell of the Guggenheim Museum, Bilbao is also world renowned for food, the city has a great industrial heritage and an urban upbeat ambience.

This two-day event was expertly organised by the British Consulate (Department of International Trade) to showcase the creativity of 10 emerging British designers. Open to both trade and public, the prestigious event was supported on both days by the British Ambassador to Spain, Simon Manley CMG as well as the Mayor of Bilbao, Ibon Areso. The trade event was held at Bilbao's magnificent office of tourism.

Whilst the public viewed the collection at El Corte Ingles (The English Cut), is a renowned department store  throughout Spain, its history dates back to the 1930s.

Accompanied by the Bilbao's Mayor, the British Ambassador to Spain gives his opening speech at the Office of Tourism:

We received a wonderful response to the new collection from both trade and public in Bilbao and this added to the positive reactions at our other international events this year in Los Angeles, New York, London, Paris and Shanghai. 

SHERENE MELINDA’s new collection on display in Bilbao at El Corte Ingles

SHERENE MELINDA is a success story for UK fashion. Inspired by contrasting cultures and sources from home and around the globe, it is fitting that in 2017 SHERENE MELINDA has taken to the world stage and won international acclaim.

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Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.