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SHERENE MELINDA’s latest international trip was to the British Fashion Event in Bilbao.
Famous for the iridescent titanium shell of the Guggenheim Museum, Bilbao is also world renowned for food, the city has a great industrial heritage and an urban upbeat ambience.
This two-day event was expertly organised by the British Consulate (Department of International Trade) to showcase the creativity of 10 emerging British designers. Open to both trade and public, the prestigious event was supported on both days by the British Ambassador to Spain, Simon Manley CMG as well as the Mayor of Bilbao, Ibon Areso. The trade event was held at Bilbao's magnificent office of tourism.
Whilst the public viewed the collection at El Corte Ingles (The English Cut), is a renowned department store throughout Spain, its history dates back to the 1930s.
Accompanied by the Bilbao's Mayor, the British Ambassador to Spain gives his opening speech at the Office of Tourism:
We received a wonderful response to the new collection from both trade and public in Bilbao and this added to the positive reactions at our other international events this year in Los Angeles, New York, London, Paris and Shanghai.
SHERENE MELINDA’s new collection on display in Bilbao at El Corte Ingles
SHERENE MELINDA is a success story for UK fashion. Inspired by contrasting cultures and sources from home and around the globe, it is fitting that in 2017 SHERENE MELINDA has taken to the world stage and won international acclaim.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
