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December 30, 2017
SHERENE MELINDA’s latest international trip was to the British Fashion Event in Bilbao.
Famous for the iridescent titanium shell of the Guggenheim Museum, Bilbao is also world renowned for food, the city has a great industrial heritage and an urban upbeat ambience.
This two-day event was expertly organised by the British Consulate (Department of International Trade) to showcase the creativity of 10 emerging British designers. Open to both trade and public, the prestigious event was supported on both days by the British Ambassador to Spain, Simon Manley CMG as well as the Mayor of Bilbao, Ibon Areso. The trade event was held at Bilbao's magnificent office of tourism.
Whilst the public viewed the collection at El Corte Ingles (The English Cut), is a renowned department store throughout Spain, its history dates back to the 1930s.
Accompanied by the Bilbao's Mayor, the British Ambassador to Spain gives his opening speech at the Office of Tourism:
We received a wonderful response to the new collection from both trade and public in Bilbao and this added to the positive reactions at our other international events this year in Los Angeles, New York, London, Paris and Shanghai.
SHERENE MELINDA’s new collection on display in Bilbao at El Corte Ingles
SHERENE MELINDA is a success story for UK fashion. Inspired by contrasting cultures and sources from home and around the globe, it is fitting that in 2017 SHERENE MELINDA has taken to the world stage and won international acclaim.
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