SHERENE MELINDA at The Game Fair 2019

SHERENE MELINDA at The Game Fair 2019

As we enter the summer months like most uk dwellers we wish for a summer just like last year full of glorious sunshine.

At SHERENE  MELINDA we are now entering another busy period of the year when we travel around the country to enjoy the various events that the British countryside has to offer and to meet up with customers old and new.

The History of The Game Fair

The next show that we are attending this summer is THE GAME FAIR, which has been held annually since 1958. The very first Game Fair was sponsored by the Country Landowners Association (CLA) at Hall Farm, a shooting estate at Stetchworth near Newmarket which drew a grand total of 8,500 visitors in the frst year! Far exceeding their expectations it was a great success. 55 exhibitors took part, as well as a number gamekeepers and game rearers. Other activities included a clay pigeon shoot, falconry display and gundogs.


 The 1st Game Fair Programme 1958

The  following year The Game Fair took place at Hackwood Park, near Basingstoke, Hampshire which expanded to include Fishermans row and was attended by The Duke of Gloucester who had by then become the Patron of The Game Fair.



By 1960 when the event took place at Castle Howard in North Yorkshire there were already 120 trade stands and 20,000 visitors.

In more recent years the Game Fair takes place at either Ragley Hall, Warwickshire or Hatfield House, Hertfordshire. This year will be the 61st Annual Game Fair taking place close to home at Hatfield House. Having grown over the years it has become a huge event which attracts thousands of visitors from far and wide both in the UK and internationally to enjoy a weekend of countryside experience.

The Game Fair 2019

This year will including falconry, fishing, horse and hounds, show gardens, gunmakers, fresh food and drink, theatre, shows and demos as well as variety of crafts, artists, designers offering bespoke goods that are unlikely to be found on the high street.

With over 1,000 exhibitors it is a place to purchase quality goods for countryside pursuits, to spoil yourself with some unique gifts, possibly even start your Christmas shopping! Or simply relax with friends or family in a beautiful setting watching the world go by.

With such a diverse range of activities and exhibitors there is something at the Game Fair for both adults and children alike. For some visitors it might be a quick day trip away from the city, for others a weekend break of glamping or camping and feeling closer to nature.

For us at SHERENE MELINDA we look forward to a few days of sharing our 2019 Collection with those who haven't yet experienced our beautiful new designs and to catch up with customers and other exhibitor friends we have met along the way. Hopefully we will also enjoy a bit of sunshine and meander around the event to have our own experience of the British countryside and all it has to offer.

We look forward to seeing you there!

For more info click on the link below:

THE GAME FAIR at Hatfield House, 26th to 28th July 2019


Follow us on Instagram, Twitter and Facebook @sherenemelinda

Be the first to hear our news and offers by registering online



Also in News / Press

The All New Studded Collection
The All New Studded Collection

2020 has certainly had many ups and downs so far. Focusing on the positive, one of our exciting developments this year has been the introduction of our Studded Collection.

Continue Reading

My life during lockdown
My life during lockdown

In the first few days of lockdown it really started to dawn on me - the true enormity of what was happening, in a way that I would wake up and the first thing I would think is about this situation and how my usually busy day ahead is so altered from normal.

Continue Reading

PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020
PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

Sherene Melinda was delighted to be invited as one of the nine designers that were part of the Jaded Life Collective Official British Fashion Council London Fashion Week event at The Mandrake Hotel, London on February 16th 2020.

Continue Reading


Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.