SHERENE MELINDA at The Game Fair 2019

As we enter the summer months like most uk dwellers we wish for a summer just like last year full of glorious sunshine.

At SHERENE MELINDA we are now entering another busy period of the year when we travel around the country to enjoy the various events that the British countryside has to offer and to meet up with customers old and new.

The History of The Game Fair

The next show that we are attending this summer is THE GAME FAIR, which has been held annually since 1958. The very first Game Fair was sponsored by the Country Landowners Association (CLA) at Hall Farm, a shooting estate at Stetchworth near Newmarket which drew a grand total of 8,500 visitors in the frst year! Far exceeding their expectations it was a great success. 55 exhibitors took part, as well as a number gamekeepers and game rearers. Other activities included a clay pigeon shoot, falconry display and gundogs.

The 1st Game Fair Programme 1958

The following year The Game Fair took place at Hackwood Park, near Basingstoke, Hampshire which expanded to include Fishermans row and was attended by The Duke of Gloucester who had by then become the Patron of The Game Fair.

By 1960 when the event took place at Castle Howard in North Yorkshire there were already 120 trade stands and 20,000 visitors.

In more recent years the Game Fair takes place at either Ragley Hall, Warwickshire or Hatfield House, Hertfordshire. This year will be the 61st Annual Game Fair taking place close to home at Hatfield House. Having grown over the years it has become a huge event which attracts thousands of visitors from far and wide both in the UK and internationally to enjoy a weekend of countryside experience.

The Game Fair 2019

This year will including falconry, fishing, horse and hounds, show gardens, gunmakers, fresh food and drink, theatre, shows and demos as well as variety of crafts, artists, designers offering bespoke goods that are unlikely to be found on the high street.

With over 1,000 exhibitors it is a place to purchase quality goods for countryside pursuits, to spoil yourself with some unique gifts, possibly even start your Christmas shopping! Or simply relax with friends or family in a beautiful setting watching the world go by.

With such a diverse range of activities and exhibitors there is something at the Game Fair for both adults and children alike. For some visitors it might be a quick day trip away from the city, for others a weekend break of glamping or camping and feeling closer to nature.

For us at SHERENE MELINDA we look forward to a few days of sharing our 2019 Collection with those who haven't yet experienced our beautiful new designs and to catch up with customers and other exhibitor friends we have met along the way. Hopefully we will also enjoy a bit of sunshine and meander around the event to have our own experience of the British countryside and all it has to offer.

We look forward to seeing you there!

For more info click on the link below:

THE GAME FAIR at Hatfield House, 26th to 28th July 2019

Follow us on Instagram, Twitter and Facebook @sherenemelinda

Also in News / Press

Earth Day Pledge

Pledge your love for our precious Earth: Make every day Earth Day. ⁠⁠If each and every one of us makes a promise, no matter how small, then we can make a difference. So step by step, despite the cost or effort, we at Sherene Melinda are committed to improving the way that we work and this is our pledge. What is yours?⁠

Interviews with Sherene

SHERENE MELINDA is a British South African designer brand that offers vibrant and sophisticated yet playful, ethical luxury handbags. We asked Sherene how she goes about creating her handbag collection. She gave some insight into the process from a business perspective.

The All New Studded Collection

2020 has certainly had many ups and downs so far. Focusing on the positive, one of our exciting developments this year has been the introduction of our Studded Collection.