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Described by Creative Director Sherene as 'the world's most perfect working space' the landmark Starrett Lehigh Building, in New York's Chelsea neighbourhood was the setting for yet another successful international show for SHERENE MELINDA.

D&A prides itself on bringing designers and agents together from all over the world and featuring brands that are influencers in the advanced contemporary market.

For those who know NYC well, Chelsea is a favourite destination. A hub for contemporary art juxtaposed with the industrial architecture of the neighbourhood's past. The contrast between old and new is perfectly summed up by the High Line, an elevated disused railway line that has been transformed into a verdant promenade, winding through the light and shadow created by the muscular monolithic buildings.
Chelsea's eclectic mix of art, architecture, people and verdant spaces are familiar inspirational themes for SHERENE MELINDA and provided an ideal location to present their New Collection to NYC and the World.

SHERENE MELINDA look forward to returning to the D&A show in February 2018.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.