When I set out with the idea of starting SHERENE MELINDA I had to think hard about what kind of brand and range of handbags I wanted to create. It did not take me very long at all to establish that the handbags had to be luxurious - all the way! This was initially quite daunting as it sets the bar high, however, the more I worked through my designs and set the materials focus, I began to realise that I could actually do this!
With a background in Information Technology and Business Intelligence I have taken a keen interest in the latest Artificial Intelligence developments, particularly in terms of how it will impact SHERENE MELINDA my Luxury Fashion Accessory business.
