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SHERENE MELINDA is proud to announce that they will be showcasing their unique springbok handbags at Africa Fashion Week London, London Olympia, on August 7th & August 8th 2015. They are excited to share the news that their distinctive bags will stun the eyes of spectators as they are walked down the prestigious runway of Africa Fashion Week London, which is Europe's largest catwalk show dedicated to African fashion. They will be exhibiting their handbags alongside some of the world's top and emerging African and African-inspired fashion designers.
Africa Fashion Week London has been running for four years and in this time has grown from strength to strength, reaching 20,000 visitors in 2012. It has been responsible for the showcase of over 300 designers and was inspired by the prospect of giving African and African-inspired designers the opportunity of showcasing their designs on a worldwide stage. SHERENE MELINDA are delighted about having the opportunity to be a part of Africa Fashion Week London 2015 and encourage you to come down and show your support for our handbags and the other designers there.
Please contact us for further information.

The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.