Impact of AFWL 2015 brings positive praise for SHERENE MELINDA

September 08, 2015

Sherene Melinda Springbok Hair-on-hide Handbags on the runway at AFWL 2015

For SHERENE MELINDA, the buzz of Africa Fashion Week London hasn’t worn off, even after several weeks have passed since the show finished. Keeping the excitement alive for us has been thanks to all the positive responses and feedback we’ve received from show organisers, attendees, fellow designers and journalists.

Each new week brings about fresh articles to read and more compliments to hear. One of the biggest surprises came when SHERENE MELINDA was officially announced by AFWL as the winner of the best looking stand.

In their own words, AFWL believe our stand symbolised all that they like to see at the show. They were amazed by how we managed to utilise a small space so effectively and display our handbags in an alluring way. They also appreciated the role creative director Sherene Robson played in representing AFWL in the preceding week on Sky channel Ben; taking her seat at the panel of The Pauline Long Show. They admired her for being a new exhibitor at AFWL and managing a catwalk show, where male model Emeka stunned the audience as he paraded our newest designs down the runway.

The prize for winning this competition is a guaranteed spot at next year’s AFWL show with a complimentary exhibition stall. Winning this was the perfect way to say goodbye to AFWL (for this year at least!).

Remember to follow AFWL on social media for all the latest news in the lead up to next year’s show:

Twitter, Instagram, Facebook

Since the show we have garnered a lot of attention from bloggers, journalists, and everyone with a taste for African-inspired fashion. During AFWL, creative director Sherene Robson was approached by a friendly journalist looking to interview her, and learn more about the inspiration behind the SHERENE MELINDA brand.

On the 2nd September, we had the pleasure of reading the finished article. which represented us in such a positive light. They described Sherene as a woman with a unique perspective on bag design coupled with a strong commercial head and desire to succeed.

We absolutely loved reading the article and so did the fans of Africa Fashion, the online website dedicated to celebrating the diversity of African culture and fashion. They posted it to their Facebook page, where it collected over 500 likes in just under two days, an overwhelming response!

You can read the full article and hear what Sherene had to say by clicking here.

It doesn’t stop there; every day we discover more from avid bloggers, journalists and admirers of African-inspired fashion and the SHERENE MELINDA brand.

Blogger and fashion addict Amelia writes:

‘Sherene Melinda, bag designer, 'brought it' with spectacular ladies' handbags. The models wore fringed white cloths to emphasise the handbags that they were modelling. As I'm a handbag addict, I captured all handbags showcased on the runway. The best bit was the male model that had several bags draped on him. The ladies gasped for air. Hmmm.’

Fashion Boutique JZD said the following:

‘We stumbled across a new brand we just couldn’t resist. Sherene Melinda’s bags are truly to die for…A luxury handcrafted range of leather bags in sensational shades and texture. It was love at first sight.

AFWL 2015 was a great experience, and to have such a grand level of positivity directed towards our role in the show and our brand following the show’s conclusion is encouraging. We are looking forward to taking part in Africa Fashion Week London 2016. We have several shows booked for this November and will be launching our newest collection in the lead up to Christmas, so please feel free to follow us on social media by clicking the links below to stay up-to-date with all the news from SHERENE MELINDA.

Facebook, Instagram, Twitter

Photography Credit:

Ralf Ehrhardt & Ionna Mitroi



Also in News

Sherene Melinda Designer Springbok-hair-on-hide handbag  - 2019 Collection

October 15, 2019

At Sherene Melinda there is great attention taken to incoporating the functionality and long lasting use of a handbag with up to date style and design features.

The Multiway Bag is just one of the four new handbags that Sherene Melinda launched within the 2019 Collection at the beginning of the year.


Continue Reading

Burghley 2019 - Sherene Melinda Blog
Visit us in The Lifestyle Pavilion - Burghley Horse Trials 2019

September 03, 2019

Between the 5th to 8th September Sherene Melinda will be exhibiting at The Burghley Horse Trials held in the estate of sixteenth century Burghley House close to Stamford.

The Shopping area is course one of the big attractions of the event. So if you love the country lifestyle or high quality and authentic clothing and accessories, then there will definitely be something there for you to browse.

Continue Reading

Sherene Melinda Designer Springbok Handbags
SHERENE MELINDA at The Game Fair 2019

July 18, 2019

As we enter the summer months like most uk dwellers we wish for a summer just like last year full of glorious sunshine and a chance to fully enjoy the British countryside!

At SHERENE  MELINDA we are now entering another busy period of the year when we travel around the country to enjoy the various events that the countryside has to offer and to meet up with customers old and new

Continue Reading