PRESS RELEASE: Exclusive interview by Africa Fashion Org

PRESS RELEASE: Exclusive interview by Africa Fashion Org

SHERENE MELINDA's creative director Sherene Robson caught up with Africa Fashion Org at the recently concluded Africa Fashion Week London 2015 event. Find out more about what inspired her to create the brand and what continues to inspire her today in the article below.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.





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MATERIALS

Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.