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February 18, 2016
It’s been a big week for SHERENE MELINDA following the debut of our collection online. The website wasn’t the only place where you could find the Ella Tote and Sophy Clutch, as we also attended Pure London 2016 to proudly show them off to trade customers from across the world. In this week’s blog, we fill you in on all the news and happenings from this year’s show.
A reminder of what Pure London is
Pure London, held at Olympia London, is the leading UK international fashion trade show. It focuses on bringing the talented work of womenswear, accessory and footwear designers to the attention of leading fashion retailers across the world. It is attended by over 12,000 high calibre fashion retailers from both independent and department stores.
We’re no stranger to gazing up at the glass ceiling of Olympia London and on our second visit to Pure we knew that arranging the perfect stand was of great importance. Last year’s stand did a fantastic job of attracting the attention of passers-by and so we arrived promptly this year to waste no time in preparing a similar arrangement that would highlight our handbags in the best way possible! Here’s a photo of our stand this year:
A special surprise in the showbook
Once the stand had been finished, we all headed home for a good night’s rest before the show began the next morning. Upon receipt of coffee and show handbooks in the morning, we had a few minutes to reflect before the anticipated arrival of this year’s guests. As fingers flicked and eyes skimmed the pages of this year’s showbook, we stumbled upon a photo of the yellow Sophy Clutch on last year’s catwalk. This was certainly a welcome pickmeup before the show began!
With the fond memories of last year’s catwalk refreshed, it was time for this year’s runway show, where the springbok handbags were set to feature again. The handbags chosen for the catwalk this year were the yellow Sophy Clutch and the olive green Sophy Clutch, both of which looked fantastic and nicely complimented the clothes of other designers.
Time for business
Despite all the excitement going on around us, we were there to represent the stand and SHERENE MELINDA, network with trade customers and have the handbags in more stores across the world. The halls of Olympia London offer more than an apt setting for doing business and the vast glass ceiling is always an inspiring sight that keeps you motivated. As a contemporary fashion brand, it is also a great pleasure to exhibit alongside some of the most talented, creative and original designers from London and around the globe.
Below is a clip of the catwalk from Pure London, the yellow Sophy can be seen about 4 minutes in.
What’s next for SHERENE MELINDA?
With Pure behind us, it’s time to start fulfilling the orders from the event and planning for the next visit to the Olympia for the Ideal Home Show! We will be there for a foot cramping 18 days and the show is open to the public, so there’s plenty of time to visit and show your support. SHERENE MELINDA will also be celebrating a 2 year anniversary during the show, so there will be plenty of glasses of wine and slices of cake to pass around.
Stay up-to-date with all the plans for the Ideal Home Show by following us on social media below and thank you to Pure London for having us once again!
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March 11, 2019
At Sherene Melinda we are all busy preparing for the launch of the 2019 Collection of ethically sourced Springbok Hair-on-hide handbags.
This collection will include four stunning new designs by Sherene Melinda Smith our Designer and Director at SHERENE MELINDA. Each style has its own specific size and shape and is of course available in a range of beautiful colours.
March 07, 2019
On Friday 8th March, Women will be celebrated around the worls during International Women's Day.
This is a global day in which recognition is made of the talents and achievements of women from all over the world and in all aspects of society, at the same time promoting gender balance worldwide.
February 27, 2019
The end of a season and the beginning of the next is always a busy and exciting time at Sherene Melinda as the final touches are made to a whole new creation of designer handbags.
The 2019 Collection is as creative and refined as ever, offering a beautiful range of different sizes and styles incorporating the signature springbok hair-on-hide feature accompanied by soft Italian nappa leather on the outside and soft natural leather on the inside.
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