Surely there is nothing more exciting for Sherene Melinda than to have a new collection for trade buyers to view and for customers to look forward to. Having already had excellent shows and reviews in Los Angles and Paris this year it seemed only fitting to find a perfect summer event for London. What could be better than the Scoop fashion show, held over three hazy, crazy days in mid-July, at the world-famous Saatchi Gallery, just off Chelsea's King's Road.
The World-famous Saatchi Gallery exhibits the finest in contemporary art and is renowned for its focus on bringing unknown talent to the fore. It has been a springboard to the launch of many stellar careers. Scoop’s presence at Saatchi started in 2011, holding twice yearly trade shows for premium and contemporary womenswear and accessories.
As well as the fantastic location and the expert organisation by Scoop, the show was beautifully curated. Perhaps it was just the lightness and happiness of summer, perhaps the setting of contemporary art at the same venue. Whatever it was, it was a unique and perfect ambience for buyers and sellers alike.
Among the big hits at the show was the Lou Lou Pouch, a small cute bag that can be worn with anything and at any time of day or night, with enough room for your lipstick, mobile phone and bank card, on so many occasions that can be all that is needed.
Buyers at Scoop were also impressed by the versatility of use and the beautiful range of colours that Sherene Melinda has within the collections. As summer turns to autumn the chance to play with these designs and combinations abound.
On a crisp windy day, when the sky blue and the leaves at their most colourful, a large bag and a bold colour can reflect the Joie de vivre. As the tones of the season become more muted the same bag can add a burst of colour to bring sunshine to a grey day. Alternatively, a clever combination of deeper autumn shades can be used to reflect the poetic mists, harmony and calmness of a still autumn twilight.
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