Sherene Melinda's SS17 Springbok Hair-on-hide Handbags - A Collaboration with Éthologie at London Fashion Week 2016

Sherene Melinda Leather Satchel handbag with Springbok hair-on-hide

SHERENE MELINDA steps down from one catwalk and on to another this September. After completing Africa Fashion Week London 2016, we were presented with the opportunity of collaborating with contemporary fashion brand Éthologie on the showcase of their New Collection at this year’s London Fashion Week.

With a growing international appeal and anticipation for the New Collection, a debut at Scoop in the City in July and the first US-based trade show booked for early next year, we just couldn’t let this chance go. Éthologie was launched in 2013 by designer Jasper Garvida and has since captured the attention of celebrities including Katy Perry and Lady Gaga. Previous pieces have appeared in Vogue, Elle and Grazia.

The catwalk show paired pieces from our New Collection with those of Éthologie’s, titled “TIGER IN A TROPICAL STORM”, which includes beautiful handmade dresses that use a variety of design techniques. The show took place at the Bloomsbury Hotel in front of an international audience of high profile bloggers, media and celebrities.

We would like to extend our thanks to Éthologie for making this collaborative experience so special.

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Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.