Handbag Designer Sherene Melinda Exhibiting at Source British this March

Handbag Designer Sherene Melinda Exhibiting at Source British this March

In the summer of 2015, SHERENE MELINDA attended our first trade show in London. This March we are embarking to the west coast of America to exhibit at the brand new trade show Source British.

The event takes place in the California Market Centre (pictured below) from 13th to 14th March, in the heart of LA’s fashion market and is exclusively dedicated to British brands. Los Angeles is penned as the world’s next fashion capital, with Saint Laurent recently moving their HQ there and designers Tom Ford and Louis Vuitton choosing the location to showcase their latest collections.

“The Los Angeles fashion movement has been bubbling for a few years, part of a large creative renaissance that includes art and design. It’s exciting to see the movement continue to grow, especially as taste makers make the move west”

Who What Wear’s Editorial Director, Kat Collings (as seen below)

The complexity, competitiveness and saturation of New York’s fashion market has inspired more and more buyers to move west. If Los Angeles were a country, it would be considered the 6th largest economy in the world, with a culture that encourages entrepreneurial spirit and expressiveness in business.

This commercial approach combined with California’s growing population of 38 million is creating twice as many jobs in fashion compared with anywhere else. It has also attracted the biggest brands in technology, with Google, Facebook and Apple choosing to make base in San Francisco’s Silicon Valley.

LA’s economy is not the only reason why British brands are showcasing here. 97% of west coast buyers have said they want to see British fashion brands with 50% claiming they were interested in specifically stocking them. The reason for this is America’s admiration for British design techniques and quality. US customers love British brands and products because they have a tradition of good craft and secrets, passed down from generation to generation.

In March Source British will run alongside the LA Fashion Market, LA Kids Market, Capsule, SELECT Better and Emerge at the California Market Centre. The eventful week will create a hub in LA that will be full of buyers from across America. Having the chance to meet them face-to-face, introduce them to SHERENE MELINDA and create brand awareness is an opportunity we just couldn’t say no to! The chance to meet other designer brands and experience LA’s street culture will also be a fantastic source of inspiration.

We look forward to sharing more news from Source British with you soon. To stay up-to-date, follow us on social media using the links below.

Facebook | Instagram | Twitter

www.sherenemelinda.co.uk

 

Image Source

http://www.talkandroid.com/

http://www.flickriver.com/

https://uk.pinterest.com





Also in News / Press

The All New Studded Collection
The All New Studded Collection

2020 has certainly had many ups and downs so far. Focusing on the positive, one of our exciting developments this year has been the introduction of our Studded Collection.

Continue Reading

My life during lockdown
My life during lockdown

In the first few days of lockdown it really started to dawn on me - the true enormity of what was happening, in a way that I would wake up and the first thing I would think is about this situation and how my usually busy day ahead is so altered from normal.

Continue Reading

PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020
PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

Sherene Melinda was delighted to be invited as one of the nine designers that were part of the Jaded Life Collective Official British Fashion Council London Fashion Week event at The Mandrake Hotel, London on February 16th 2020.

Continue Reading

MATERIALS

Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.