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- Our world
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- Stories
- About Us
Have you ever been intrigued about how a handbag is made? I was, and this is what sparked my interest in this handbag business all those years ago. The more I researched the idea, the more interested I became, as I loved the challenge I was faced with and learning the complexities of creating a physical product like a beautiful luxurious and unique handbag.
When I first started on the handbag journey 10 years ago I had this idea that I would be able to design, make and sell the bags all on my own. 😂
MISTAKE NUMBER 1: I very quickly realised that if I approached it in this way that this was not going to be a feasible business for me. It takes a long time to make (design, cut, glue, stitch) a single bag, especially with the complexities involved in the styles I wanted to create. Never mind making lots of them! 😕
MISTAKE NUMBER 2: 90% of the success in this business is in the marketing and selling of products. By spending all my time making the handbags I was never going to get time to do the selling too. There would be little point without this piece. 🙄
MISTAKE NUMBER 3: The time it took me to learn everything about the fashion and retail industry, the intricacies of the business, designing, manufacturing, marketing and selling luxury handbags was all a lot longer than I had planned. 😳
I am pleased to say that I got through it and here I am with some stories to tell. After plenty of trials and tribulations and quite a few collections under my belt I feel brave enough to share my experiences with you.
Committed to lifelong learning; Inspiring you to enjoy a vibrant life with freedom of self-expression.
SHERENE MELINDA has expanded its luxury offerings beyond handbags to include leather trainers. Sherene has spent a long time designing these sneakers to ensure they are of the highest standard and the most luxurious quality. Each trainer is carefully handcrafted from leather suede on the exterior and is fully leather lined inside. SHERENE MELINDA’s signature Springbok hair-on-hide is also featured down the side of the trainer, making each trainer unique. The hair-on-hide is available in a range of neutral tones, as well as a variety of vibrant colourful tones. The trainers are also extremely lightweight, making them a comfortable go-to pair of shoes, perfect for everyday use or special occasions. Every trainer is handcrafted with utmost care to ensure the result is the epitome of luxury.Â
Earlier this year I was inspired to create a leather tote bag which was different to the typical style handbag that I normally create. Generally, SHERENE MELINDA’S handbags focus on the hair-on-hide feature. However, in this case I wanted to create an extra-large soft and versatile shopping bag using some beautiful, glazed leather.
