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Have you ever been intrigued about how a handbag is made? I was, and this is what sparked my interest in this handbag business all those years ago. The more I researched the idea, the more interested I became, as I loved the challenge I was faced with and learning the complexities of creating a physical product like a beautiful luxurious and unique handbag.
When I first started on the handbag journey 10 years ago I had this idea that I would be able to design, make and sell the bags all on my own. 😂
MISTAKE NUMBER 1: I very quickly realised that if I approached it in this way that this was not going to be a feasible business for me. It takes a long time to make (design, cut, glue, stitch) a single bag, especially with the complexities involved in the styles I wanted to create. Never mind making lots of them! 😕
MISTAKE NUMBER 2: 90% of the success in this business is in the marketing and selling of products. By spending all my time making the handbags I was never going to get time to do the selling too. There would be little point without this piece. 🙄
MISTAKE NUMBER 3: The time it took me to learn everything about the fashion and retail industry, the intricacies of the business, designing, manufacturing, marketing and selling luxury handbags was all a lot longer than I had planned. 😳
I am pleased to say that I got through it and here I am with some stories to tell. After plenty of trials and tribulations and quite a few collections under my belt I feel brave enough to share my experiences with you.
Committed to lifelong learning; Inspiring you to enjoy a vibrant life with freedom of self-expression.
The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
