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A couple of months ago I was honoured to participate in filming for one of my longstanding and valuable customers. It was such a fun experience (covid-friendly of course!) and an additional bonus was that I received some of my footage.
When I started this venture in 2013 I can honestly say that I did not realise what a steep learning curve I had ahead of me. On the search for a new challenge it was exactly what I wanted and needed. The pleasure I receive from my work even now in 2021 is still overflowing as I love the creativity and have a personal commitment to lifelong learning.
I have certainly learnt a lot in the past year!! The fashion industry in the UK is going through a complete overhaul at the moment with Covid, Brexit and Sustainability the drivers of change. I am working as hard as ever to continually keep abreast and have to say that I am enjoying the challenge as much as I always have. I look forward to sharing these new developments in Sherene Melinda with you as they unfold.
For now, if you click on the image below, you will be able to watch a 2 minute snippet and understand a little more about how I approach creating my handbag collection from a business perspective.
Read more About Us and the Sustainability of our brand.
SHERENE MELINDA is a British South African designer brand that offers vibrant and sophisticated yet playful, ethical luxury handbags.
Follow us on Social Media @sherenemelinda
The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
