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Sherene Melinda Exhibits at Scoop International Trade Show London 2016

Sherene Melinda SS17 collection SCOOP International London 2016

After over two years at SHERENE MELINDA, there’s still a space for new experiences. This was the case at the end of July when we stepped through the doors of Old Billingsgate Market for the first time to showcase at Scoop in the City. Throughout the event, we had the view of the River Thames and London’s iconic skyline to inspire us. In this blog, we share photos and details of the event.

The history of Scoop

This year was the first time Scoop was held at the Old Billingsgate Market; with previous editions of the show held at London’s Saatchi Gallery. Scoop was first launched in 2011, created by the experienced Karen Radley. The event holds a place in the calendars of over 250 contemporary designer brands, whose main goal is to grow their presence in boutique and high street stores across the world. Scoop is reputable amongst brands for not only bringing some of the biggest buyers but also attracting interest from stores on a global scale.

The building

Scoop moved their location for this event to Old Billingsgate Market, a historic building from the Victorian era. The building was originally the largest fish market in the world, during the 19th Century. The detail inside is representative of the fame of London architecture and made for an ideal place to do business – along with being the perfect arena for such an international event.

Experience

We felt that the show was beautifully designed and well put together. The atmosphere within the historic hall was electric and there was an air of positivity amongst exhibitors and visitors. It was a fantastic opportunity to grow our network of trade customers and contacts and we feel that this arm of the business has grown as a result of exhibiting at Scoop in the City.

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MATERIALS

Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.

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