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After over two years at SHERENE MELINDA, there’s still a space for new experiences. This was the case at the end of July when we stepped through the doors of Old Billingsgate Market for the first time to showcase at Scoop in the City. Throughout the event, we had the view of the River Thames and London’s iconic skyline to inspire us. In this blog, we share photos and details of the event.
The history of Scoop
This year was the first time Scoop was held at the Old Billingsgate Market; with previous editions of the show held at London’s Saatchi Gallery. Scoop was first launched in 2011, created by the experienced Karen Radley. The event holds a place in the calendars of over 250 contemporary designer brands, whose main goal is to grow their presence in boutique and high street stores across the world. Scoop is reputable amongst brands for not only bringing some of the biggest buyers but also attracting interest from stores on a global scale.
The building
Scoop moved their location for this event to Old Billingsgate Market, a historic building from the Victorian era. The building was originally the largest fish market in the world, during the 19th Century. The detail inside is representative of the fame of London architecture and made for an ideal place to do business – along with being the perfect arena for such an international event.
Experience
We felt that the show was beautifully designed and well put together. The atmosphere within the historic hall was electric and there was an air of positivity amongst exhibitors and visitors. It was a fantastic opportunity to grow our network of trade customers and contacts and we feel that this arm of the business has grown as a result of exhibiting at Scoop in the City.
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SHERENE MELINDA has expanded its luxury offerings beyond handbags to include leather trainers. Sherene has spent a long time designing these sneakers to ensure they are of the highest standard and the most luxurious quality. Each trainer is carefully handcrafted from leather suede on the exterior and is fully leather lined inside. SHERENE MELINDA’s signature Springbok hair-on-hide is also featured down the side of the trainer, making each trainer unique. The hair-on-hide is available in a range of neutral tones, as well as a variety of vibrant colourful tones. The trainers are also extremely lightweight, making them a comfortable go-to pair of shoes, perfect for everyday use or special occasions. Every trainer is handcrafted with utmost care to ensure the result is the epitome of luxury.
Earlier this year I was inspired to create a leather tote bag which was different to the typical style handbag that I normally create. Generally, SHERENE MELINDA’S handbags focus on the hair-on-hide feature. However, in this case I wanted to create an extra-large soft and versatile shopping bag using some beautiful, glazed leather.
