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Sherene Melinda Exhibits at Scoop International Trade Show London 2016

July 31, 2016

Sherene Melinda SS17 collection SCOOP International London 2016

After over two years at SHERENE MELINDA, there’s still a space for new experiences. This was the case at the end of July when we stepped through the doors of Old Billingsgate Market for the first time to showcase at Scoop in the City. Throughout the event, we had the view of the River Thames and London’s iconic skyline to inspire us. In this blog, we share photos and details of the event.

The history of Scoop

This year was the first time Scoop was held at the Old Billingsgate Market; with previous editions of the show held at London’s Saatchi Gallery. Scoop was first launched in 2011, created by the experienced Karen Radley. The event holds a place in the calendars of over 250 contemporary designer brands, whose main goal is to grow their presence in boutique and high street stores across the world. Scoop is reputable amongst brands for not only bringing some of the biggest buyers but also attracting interest from stores on a global scale. 

The building

Scoop moved their location for this event to Old Billingsgate Market, a historic building from the Victorian era. The building was originally the largest fish market in the world, during the 19th Century. The detail inside is representative of the fame of London architecture and made for an ideal place to do business – along with being the perfect arena for such an international event.


We felt that the show was beautifully designed and well put together. The atmosphere within the historic hall was electric and there was an air of positivity amongst exhibitors and visitors. It was a fantastic opportunity to grow our network of trade customers and contacts and we feel that this arm of the business has grown as a result of exhibiting at Scoop in the City.

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