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March 30, 2017
In the wake of fashion’s newest season SHERENE MELINDA have been exhibiting at various international trade shows. After finishing Premiere Classe in Paris, we set off for the hills of Hollywood and the California Market Centre to exhibit the New Collection in the U.S for the first time.
It wasn’t long before we were introduced to typical life in Los Angeles after finding the set of a commercial right outside our hotel.
The advertisement was for Toyota and the car had a camera fixed on its bonnet, filming the fake rain hitting the windscreen. We are looking forward to seeing the finished result.
The Source British show itself spanned across two days and was held at the California Market Centre alongside the west coast’s biggest trade shows including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge. The display of the New Collection had a great impact on visitors attending the show.
Our time in Los Angeles concluded with a breathtaking photoshoot atop of the Griffith Observatory.
The Griffith Observatory sits on the south-facing slop of Mount Hollywood, with downtown Los Angeles to the southeast, Hollywood to the south and the Pacific Ocean to the southwest.
As the sun rose in the early hours of the morning and began to light up Downtown Los Angeles in the southeast, we capitalised by using the beautiful backdrop for a photoshoot of the New Collection. Creative Director Sherene collaborated with photographer Jack Rodrigeuz to produce some stunning imagery that will always be remembered.
It was the perfect conclusion to the trip and the trade show.
Thank you to Jack for your fantastic work and to Source British for hosting us. We currently have more plans for other international trade shows later this year. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.
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April 17, 2019
With the new Sherene Melinda 2019 handbag collection now in stock there is a buzz of excitement as our four new designs are now on sale both in shops and online.
One of our favourites (it's hard to choose just one!) is the Hobo.
March 11, 2019
At Sherene Melinda we are all busy preparing for the launch of the 2019 Collection of ethically sourced Springbok Hair-on-hide handbags.
This collection will include four stunning new designs by Sherene Melinda Smith our Designer and Director at SHERENE MELINDA. Each style has its own specific size and shape and is of course available in a range of beautiful colours.
March 07, 2019
On Friday 8th March, Women will be celebrated around the worls during International Women's Day.
This is a global day in which recognition is made of the talents and achievements of women from all over the world and in all aspects of society, at the same time promoting gender balance worldwide.
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