SHERENE MELINDA goes to Hollywood!

SHERENE MELINDA goes to Hollywood!

In the wake of fashion’s newest season SHERENE MELINDA have been exhibiting at various international trade shows. After finishing Premiere Classe in Paris, we set off for the hills of Hollywood and the California Market Centre to exhibit the New Collection in the U.S for the first time.

It wasn’t long before we were introduced to typical life in Los Angeles after finding the set of a commercial right outside our hotel.

The advertisement was for Toyota and the car had a camera fixed on its bonnet, filming the fake rain hitting the windscreen. We are looking forward to seeing the finished result.

The Source British show itself spanned across two days and was held at the California Market Centre alongside the west coast’s biggest trade shows including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge. The display of the New Collection had a great impact on visitors attending the show.

Our time in Los Angeles concluded with a breathtaking photoshoot atop of the Griffith Observatory.

The Griffith Observatory sits on the south-facing slop of Mount Hollywood, with downtown Los Angeles to the southeast, Hollywood to the south and the Pacific Ocean to the southwest.

As the sun rose in the early hours of the morning and began to light up Downtown Los Angeles in the southeast, we capitalised by using the beautiful backdrop for a photoshoot of the New Collection. Creative Director Sherene collaborated with photographer Jack Rodrigeuz to produce some stunning imagery that will always be remembered.

It was the perfect conclusion to the trip and the trade show. 

Thank you to Jack for your fantastic work and to Source British for hosting us. We currently have more plans for other international trade shows later this year. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.

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www.sherenemelinda.co.uk





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MATERIALS

Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.