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In the wake of fashion’s newest season SHERENE MELINDA have been exhibiting at various international trade shows. After finishing Premiere Classe in Paris, we set off for the hills of Hollywood and the California Market Centre to exhibit the New Collection in the U.S for the first time.
It wasn’t long before we were introduced to typical life in Los Angeles after finding the set of a commercial right outside our hotel.
The advertisement was for Toyota and the car had a camera fixed on its bonnet, filming the fake rain hitting the windscreen. We are looking forward to seeing the finished result.
The Source British show itself spanned across two days and was held at the California Market Centre alongside the west coast’s biggest trade shows including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge. The display of the New Collection had a great impact on visitors attending the show.
Our time in Los Angeles concluded with a breathtaking photoshoot atop of the Griffith Observatory.
The Griffith Observatory sits on the south-facing slop of Mount Hollywood, with downtown Los Angeles to the southeast, Hollywood to the south and the Pacific Ocean to the southwest.
As the sun rose in the early hours of the morning and began to light up Downtown Los Angeles in the southeast, we capitalised by using the beautiful backdrop for a photoshoot of the New Collection. Creative Director Sherene collaborated with photographer Jack Rodrigeuz to produce some stunning imagery that will always be remembered.
It was the perfect conclusion to the trip and the trade show.
Thank you to Jack for your fantastic work and to Source British for hosting us. We currently have more plans for other international trade shows later this year. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
