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March 30, 2017
In the wake of fashion’s newest season SHERENE MELINDA have been exhibiting at various international trade shows. After finishing Premiere Classe in Paris, we set off for the hills of Hollywood and the California Market Centre to exhibit the New Collection in the U.S for the first time.
It wasn’t long before we were introduced to typical life in Los Angeles after finding the set of a commercial right outside our hotel.
The advertisement was for Toyota and the car had a camera fixed on its bonnet, filming the fake rain hitting the windscreen. We are looking forward to seeing the finished result.
The Source British show itself spanned across two days and was held at the California Market Centre alongside the west coast’s biggest trade shows including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge. The display of the New Collection had a great impact on visitors attending the show.
Our time in Los Angeles concluded with a breathtaking photoshoot atop of the Griffith Observatory.
The Griffith Observatory sits on the south-facing slop of Mount Hollywood, with downtown Los Angeles to the southeast, Hollywood to the south and the Pacific Ocean to the southwest.
As the sun rose in the early hours of the morning and began to light up Downtown Los Angeles in the southeast, we capitalised by using the beautiful backdrop for a photoshoot of the New Collection. Creative Director Sherene collaborated with photographer Jack Rodrigeuz to produce some stunning imagery that will always be remembered.
It was the perfect conclusion to the trip and the trade show.
Thank you to Jack for your fantastic work and to Source British for hosting us. We currently have more plans for other international trade shows later this year. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.
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December 20, 2019
October 15, 2019
At Sherene Melinda there is great attention taken to incoporating the functionality and long lasting use of a handbag with up to date style and design features.
The Multiway Bag is just one of the four new handbags that Sherene Melinda launched within the 2019 Collection at the beginning of the year.
September 03, 2019
Between the 5th to 8th September Sherene Melinda will be exhibiting at The Burghley Horse Trials held in the estate of sixteenth century Burghley House close to Stamford.
The Shopping area is course one of the big attractions of the event. So if you love the country lifestyle or high quality and authentic clothing and accessories, then there will definitely be something there for you to browse.
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