See our new collection on show at D&A Show New York from 23rd to 25th February
March 30, 2017
In the wake of fashion’s newest season SHERENE MELINDA have been exhibiting at various international trade shows. After finishing Premiere Classe in Paris, we set off for the hills of Hollywood and the California Market Centre to exhibit the New Collection in the U.S for the first time.
It wasn’t long before we were introduced to typical life in Los Angeles after finding the set of a commercial right outside our hotel.
The advertisement was for Toyota and the car had a camera fixed on its bonnet, filming the fake rain hitting the windscreen. We are looking forward to seeing the finished result.
The Source British show itself spanned across two days and was held at the California Market Centre alongside the west coast’s biggest trade shows including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge. The display of the New Collection had a great impact on visitors attending the show.
Our time in Los Angeles concluded with a breathtaking photoshoot atop of the Griffith Observatory.
The Griffith Observatory sits on the south-facing slop of Mount Hollywood, with downtown Los Angeles to the southeast, Hollywood to the south and the Pacific Ocean to the southwest.
As the sun rose in the early hours of the morning and began to light up Downtown Los Angeles in the southeast, we capitalised by using the beautiful backdrop for a photoshoot of the New Collection. Creative Director Sherene collaborated with photographer Jack Rodrigeuz to produce some stunning imagery that will always be remembered.
It was the perfect conclusion to the trip and the trade show.
Thank you to Jack for your fantastic work and to Source British for hosting us. We currently have more plans for other international trade shows later this year. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.
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September 01, 2018
The smallest and no doubt the cutest of the SS18 collection is the Lou Lou Pouch - a mini bucket bag.
Dating back to the 1900's the bucket bag originates from the original drawstring pouches for ladies to carry their essentials delicately in this pouch style handbag.
July 01, 2018
March 28, 2018
Our versatile Sophy Clutch (and Shoulder Bag)
The Sophy Clutch was originally designed in 2016 to both accompany and be a small alternative to the larger styles within the collection.
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