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There’s been a whisper since spring first blossomed that we would be making the latest collection available in SS17’s colours. With the weather heating up and summer showing its first signs of life, it’s quaint that the time for that be now.
Shades of pink, yellow, lime green, apple green and orange were selected for the industry’s biggest catwalks showing this season’s staples. Mixing these bright tones with earthier browns, greys and neutrals set the trend for this summer. The newest handbags adopt this colour scheme whilst still maintaining the expressive and unique style of SHERENE MELINDA.
Summer can be a interesting time for finding a practical balance in fashion. It can sometimes feel that stocking your wardrobe can be redundant, with the inevitability of autumn’s chill on the horizon. The use of a natural material such as springbok hair-on-hide means that the colours in our collection contain various shades. This makes it easier to pair our pieces with the rest of your outfit and offers both brighter and darker shades that stay on trend from season to season.
This blog marks the moment the Box Bag, Satchel, Sophy Clutch and the Backpack are available for purchase online in the newest season’s colours. Aswell as the distinctive fan style handbags the collection also introduces a sophisticated stripe in many of the summer colours.
The collection has already performed well, receiving positive feedback from the public and generating interest from stockists at international trade shows in Paris and LA. The distinctive range reflects the cosmopolitan nature of modern fashion and is heavily inspired by London’s rich architecture and multiculturalism.
The Box Bag has a square shape that softens at the top, offering a comfortable and eye-catching piece that can carry more than your everyday essentials. The handles of the bag go from front to back rather than in the traditional manner of left to right, a feature that shows off the bag better when worn over the arm or held in the hand. The addition of a long detachable strap means the Box Bag can be worn across the body when carrying heavier items.
In order to achieve universality within the latest collection, the Backpack is designed to appeal stylish across a gender-neutral market. Throughout the design there has been a clear focus on a straight silhouette, giving the handbag an ability to compliment the body shapes of both men and women.
The third handbag in the New Collection embodies the style of perhaps one of the most ancient designs in fashion. The Satchel, with its clean lines and edges and simple shape and structure, has a global popularity that paves a way for this piece in to the international market.
Using traditional handbag design techniques, the Sophy Clutch has a conventional shape and style with a contemporary twist. The addition of an elegant silver coloured chain strap means this evening piece can be adapted for daytime use as well.
SHERENE MELINDA have recently added shipping options on the website for Europe and Australia! The New Collection is now available to purchase online, with SS17’s colours recently added. There has already been a great deal of interest so act fast to ensure you don’t miss out. To stay up-to-date with all the latest news from SHERENE MELINDA, including new collection releases, follow us on social media using the links below.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
