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June 28, 2017
There’s been a whisper since spring first blossomed that we would be making the latest collection available in SS17’s colours. With the weather heating up and summer showing its first signs of life, it’s quaint that the time for that be now.
Shades of pink, yellow, lime green, apple green and orange were selected for the industry’s biggest catwalks showing this season’s staples. Mixing these bright tones with earthier browns, greys and neutrals set the trend for this summer. The newest handbags adopt this colour scheme whilst still maintaining the expressive and unique style of SHERENE MELINDA.
Summer can be a interesting time for finding a practical balance in fashion. It can sometimes feel that stocking your wardrobe can be redundant, with the inevitability of autumn’s chill on the horizon. The use of a natural material such as springbok hair-on-hide means that the colours in our collection contain various shades. This makes it easier to pair our pieces with the rest of your outfit and offers both brighter and darker shades that stay on trend from season to season.
This blog marks the moment the Box Bag, Satchel, Sophy Clutch and the Backpack are available for purchase online in the newest season’s colours. Aswell as the distinctive fan style handbags the collection also introduces a sophisticated stripe in many of the summer colours.
The collection has already performed well, receiving positive feedback from the public and generating interest from stockists at international trade shows in Paris and LA. The distinctive range reflects the cosmopolitan nature of modern fashion and is heavily inspired by London’s rich architecture and multiculturalism.
The Box Bag has a square shape that softens at the top, offering a comfortable and eye-catching piece that can carry more than your everyday essentials. The handles of the bag go from front to back rather than in the traditional manner of left to right, a feature that shows off the bag better when worn over the arm or held in the hand. The addition of a long detachable strap means the Box Bag can be worn across the body when carrying heavier items.
In order to achieve universality within the latest collection, the Backpack is designed to appeal stylish across a gender-neutral market. Throughout the design there has been a clear focus on a straight silhouette, giving the handbag an ability to compliment the body shapes of both men and women.
The third handbag in the New Collection embodies the style of perhaps one of the most ancient designs in fashion. The Satchel, with its clean lines and edges and simple shape and structure, has a global popularity that paves a way for this piece in to the international market.
Using traditional handbag design techniques, the Sophy Clutch has a conventional shape and style with a contemporary twist. The addition of an elegant silver coloured chain strap means this evening piece can be adapted for daytime use as well.
SHERENE MELINDA have recently added shipping options on the website for Europe and Australia! The New Collection is now available to purchase online, with SS17’s colours recently added. There has already been a great deal of interest so act fast to ensure you don’t miss out. To stay up-to-date with all the latest news from SHERENE MELINDA, including new collection releases, follow us on social media using the links below.
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