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September 16, 2017
To promote the launch of the upcoming collection, SHERENE MELINDA attended Scoop in the Summer at London’s Saatchi Gallery from the 16th to the 18th July. News of the collection’s pre-Christmas arrival has already spread fast across social media, attracting the attention of the brand’s existing customer base and drawing in new patrons as well.
In order to support the collection’s debut at Scoop, Creative Director Sherene caught up with the trade show’s organisers to reveal more information about the forthcoming range at SHERENE MELINDA. In this blog we share snippets of what was discussed and encourage you to read the full interview (posted at the end).
Sherene has previously used a variety of different sources to help inspire each handbag, from manmade city architecture to the rich colours of nature. In the interview, she told us how a special painting she was given years ago by a friend used a mix of colour and shapes, a feature which inspired the upcoming collection.
The venue for Scoop in the Summer, the Saatchi Gallery, is well known across the world for showcasing contemporary art. The annual international trade show stands above others for its infusion of art and fashion, a concept the wider industry and us in this blog have explored before. Art and fashion are closely linked because although fashion is primarily functional and necessary, it is art that drives the creative use of colour, texture and shape in fashion.
One of many things Scoop does well is highlight this through the use of clean exhibition spaces that give prominence to the designer’s pieces and cause the event to appear as more of a gallery than a trade show. Eager to explore this concept with Sherene, the interviewer asked about her favourite artist, Russian born Kandinsky. Sherene also spoke about how a recent trip to the British Museum helped remind her of South Africa’s rich art history and culture and that some of the pieces she saw at the event also helped to inspire the upcoming collection.
The interviewer did a great job of dividing the focus between the brand, the new collection, Scoop and Sherene herself. The finished article made for an interesting and insightful read and we encourage you to follow the link below to read the full piece. Sherene shared details of her work/life balance, books, music, her own fashion and her greatest achievement as a designer, amongst many other things.
Click here to read the full article
Scoop itself was another fantastic opportunity to debut the upcoming collection at such a prestigious venue, alongside other talented designers in a luxurious space. It is our second time at Scoop after showcasing a previous collection there in 2016. Thank you to the organisers for having us again, we are sure it will have a positive impact in launching the new collection in both the trade and retail markets.
If you are hungry for more news about the Lou Lou Pouch, Shoulder Bag and Smith Bag then follow us on social media using the links below, where we are posting pictures of the handbags along with information about its release. Also, make sure to keep an eye on this blog, where further details will be shared before the official release.
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October 15, 2019
At Sherene Melinda there is great attention taken to incoporating the functionality and long lasting use of a handbag with up to date style and design features.
The Multiway Bag is just one of the four new handbags that Sherene Melinda launched within the 2019 Collection at the beginning of the year.
September 03, 2019
Between the 5th to 8th September Sherene Melinda will be exhibiting at The Burghley Horse Trials held in the estate of sixteenth century Burghley House close to Stamford.
The Shopping area is course one of the big attractions of the event. So if you love the country lifestyle or high quality and authentic clothing and accessories, then there will definitely be something there for you to browse.
July 18, 2019
As we enter the summer months like most uk dwellers we wish for a summer just like last year full of glorious sunshine and a chance to fully enjoy the British countryside!
At SHERENE MELINDA we are now entering another busy period of the year when we travel around the country to enjoy the various events that the countryside has to offer and to meet up with customers old and new
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