PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

Sherene Melinda is delighted to have been invited as one of the nine designers that were part of the Jaded Life Collective Official British Fashion Council London Fashion Week event at The Mandrake Hotel, London on February 16th 2020.

The Jaded Life Collective was founded by Sibusiso Dladla and Peter Huffman both coming from a strong fashion and event management background. Previously Sibusiso (Sibu) and Peter have worked together at the Fashion Brand Jaded Life which comprises both bespoke and off the peg pret-a-porter affordable luxury ranges.

Showcasing the work of nine designers in the collective the evening exceeded the expectations of both buyers and the press. The creative flair and genius of each of the designers was outstanding and the runway show spectacular.

Watch the BBC review of the show here

Watch the designer interview here

On display in the showroom and modelled on the runway in collaboration with Sibu London, the SHERENE MELINDA Collection of unique and vibrant designer handbags was showcased.

 

Following the great success of the debut London Fashion Week Show by the Jaded Life Collective, the Collective will re-unite at London Fashion Week September 2020.

The designers that participated from the Collective in the London Fashion Week Event included - Sibu Dladla, Vaseghia, Jaydine Rolle, Krasimira Stoyneva, Sherene Melinda, Taylor Bystrom, Hespera Couture and Sakoloko.

 





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MATERIALS

Our handbags are made using leather both inside and out. We use nappa leather on the outside and the handbags are lined with an ecofriendly (using no harmful chemicals or dyes) natural pigskin leather in the inside. This helps to make our bags incredibly soft and luxurious but also durable and longlasting.

For our signature feature that we have become known for we use genuine Springbok hair-on-hide leather. The ethical source of the materials is very important to us. Springbok are classified as non-cites (which means there is no threat to the survival of the species) and the animals live freely in abundance in South Africa. The sustainability of the species is carefully managed and the population is culled to keep the ecosystem in balance. The local food industry benefits from this and the by-products are also utilised in decorative ways in interiors, furniture and fashion.

All our leathers are a by-product of the food-industry.

We use only high quality YKK zips and silver-coloured metal chains, studs and handbag hardware.

All our handbags are offered with a white cotton dustbag to keep them clean.