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Sherene Melinda is delighted to have been invited as one of the nine designers that were part of the Jaded Life Collective Official British Fashion Council London Fashion Week event at The Mandrake Hotel, London on February 16th 2020.
The Jaded Life Collective was founded by Sibusiso Dladla and Peter Huffman both coming from a strong fashion and event management background. Previously Sibusiso (Sibu) and Peter have worked together at the Fashion Brand Jaded Life which comprises both bespoke and off the peg pret-a-porter affordable luxury ranges.
Showcasing the work of nine designers in the collective the evening exceeded the expectations of both buyers and the press. The creative flair and genius of each of the designers was outstanding and the runway show spectacular.
Watch the BBC review of the show here
Watch the designer interview here
On display in the showroom and modelled on the runway in collaboration with Sibu London, the SHERENE MELINDA Collection of unique and vibrant designer handbags was showcased.
Following the great success of the debut London Fashion Week Show by the Jaded Life Collective, the Collective will re-unite at London Fashion Week September 2020.
The designers that participated from the Collective in the London Fashion Week Event included - Sibu Dladla, Vaseghia, Jayden Rolle, Krasimira Stoyneva, Sherene Melinda, Taylor Bystrom, Hespera Couture and Sakoloko.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
