PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

February 27, 2020

PRESS RELEASE: Sherene Melinda joins the Jaded Life Collective at London Fashion Week February 2020

Sherene Melinda is delighted to have been invited as one of the nine designers that were part of the Jaded Life Collective Official British Fashion Council London Fashion Week event at The Mandrake Hotel, London on February 16th 2020.

The Jaded Life Collective was founded by Sibusiso Dladla and Peter Huffman both coming from a strong fashion and event management background. Previously Sibusiso (Sibu) and Peter have worked together at the Fashion Brand Jaded Life which comprises both bespoke and off the peg pret-a-porter affordable luxury ranges.

Showcasing the work of nine designers in the collective the evening exceeded the expectations of both buyers and the press. The creative flair and genius of each of the designers was outstanding and the runway show spectacular.

Watch the BBC review of the show here

Watch the designer interview here

On display in the showroom and modelled on the runway in collaboration with Sibu London, the SHERENE MELINDA Collection of unique and vibrant designer handbags was showcased.


Following the great success of the debut London Fashion Week Show by the Jaded Life Collective, the Collective will re-unite at London Fashion Week September 2020.

The designers that participated from the Collective in the London Fashion Week Event included - Sibu Dladla, Vaseghia, Jaydine Rolle, Krasimira Stoyneva, Sherene Melinda, Taylor Bystrom, Hespera Couture and Sakoloko.


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