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It has recently been a busy period at SHERENE MELINDA. Leathers have been sourced, bags have been stitched, and plans have been made; all in preparation for The Spirit of Christmas Fair that took place last week. Prior to the event we were working hard to ensure that our newest style, the Haupt Bag, was completed on time. Once all the hard work had been done, we were feeling fairly nervous as we finished setting up our stand (number GH57) and the happy customers began making their way through the doors.
Olympia London was truly a spectacle, seeing the hundreds of stands lined up against each other, each one representing different brands and showcasing various gems. The atmosphere in the hall was of equal magnitude to the view, constantly buzzing with excited chatter and the eager footsteps of hundreds of shoppers looking to find that perfect gift for themselves or somebody special.
And so the week had begun, there was no going back now; all we could do was anxiously wait to observe the response to our unique and distinctive handbags. As the week progressed, we became increasingly encouraged by the overwhelmingly heart-warming reaction to our handbags.
Many people commented on the versatility our newest handbag offers. Other people were drawn to our stand by the springbok hair-on-hide and the varying range of colours.
The reaction in particular to our newest style, the Haupt Bag, was important to us because we had spent a lot of time and put in a lot of work to finish the handbag before the show began. The response was very positive, across the week people were regularly trying the bags on, and a large number of people entered our competition to win one of the bags; which closed on the final day of the show.
It wasn’t just our newest style that grabbed the attention of passers-by. Our oversized leather clutch bags, our leather tote bags, and our leather crossbody bags all received the same level of attention and adoration. It was obvious, as the week progressed, that the time and effort we put in to arranging our stand and presenting our handbags, the uniqueness of our design and the strikingly brilliant colours of the springbok hair-on-hide had clearly succeeded in the job of attracting an audience.
Journey away from our own stand, and the experience was equally as enjoyable. We had a great week finding out more about the other stands located near us and throughout the fair. There was a never-ending supply of terrific and tasty food to try, a multitude of art work created by very talented painters and sculptors to gaze at, and a treasure chest of unique gifts that you wouldn’t find on the high street.
If you visited our stand at any point throughout the show we want to take this opportunity to thank you. For all those who entered the competition to win one of our newest handbags, the Haupt Bag, which ended on Sunday; we will be announcing the results in the next few days, so keep an eye on your email!
We have a lot of exciting news to share with you over the next few months; so if you haven’t already then please like our Facebook page to stay up to date. Once again good luck to everybody who entered the competition and we hope you enjoyed the show.
We have spoken a lot recently about our newest style at SHERENE MELINDA, the Haupt Bag. One particular aspect of this handbag that we continue to emphasise is its versatility. We believe our newest design is so unique because of the vast choice it gives to people in terms of how they wear the bag and what event they choose to wear the bag to. This week we will suggest various ways in which you could wear the Haupt Bag. In the end however, the choice will always be yours to make.
Unique feature: adjustable straps
The key to making the Haupt Bag so versatile is the addition of two detachable straps. One of these straps is made with leather and is the same colour as the leather that lines the back of the bag. The other strap is made with silver coloured chain.
These straps may be individually attached to the handbag, in other words, you could attach the leather strap on its own, or the silver chain on its own. Or you can attach both straps together and then attach the newly formed longer strap to the handbag. We hope that by adding this feature you will be encouraged to experiment and get creative with how you wear your Haupt Bag. Listed below are just a few ways in which you could wear the bag.
1. You can attach both of the straps together to form a longer strap and then attach this longer strap to the handbag. You can then wear the bag as a crossbody bag, making it perfect for when you are out shopping. The picture below demonstrates this more clearly.
2. Just like above, you can attach the straps in a similar fashion but instead wear the bag over the shoulder.
3. The silver chain can be doubled over and the leather strap threaded through to create a smaller strap. This can then be easily carried in the hand.
4. You can use the same method above to wear the bag over the shoulder and let the handbag fall slightly higher on the body.
5. Just like the silver chain, the leather strap can be doubled over, and then attached to the handbag so that the bag can be worn around the wrist which would be perfect for a night out. This way of wearing the Haupt Bag is shown below:
6. You could add some extra texture to the bag by leaving the silver chain to hang over the front of the bag and then use the leather strap to either wear the bag over the elbow or over the shoulder.
7. If you felt like adding some glamour to your outfit, you could remove the leather strap and wear only the silver one across the shoulder, like this:
8. If you wanted, you could simply detach both of the straps and wear the Haupt Bag as a clutch bag!
Versatility
Although one of the main purposes of creating the detachable straps was to offer a choice over which style to wear, another result of this feature is that the bag can be used for a variety of occasions. For example, you could detach both of the straps and wear the bag as a clutch bag on a night out. Or you could attach both the straps together and then wear the bag across the body, which would make it a good handbag for shopping or collecting the kids from school. The Haupt Bag is designed to be the bag that gives you the freedom to wear it regardless of what you are doing or where you are.
We hope you enjoy our newest style, which is now available for purchase on the website, view all of our Haupt Bags by clicking here.
We are delighted that SHERENE MELINDA has been invited to exhibit our handbags at the prestigious Spirit of Christmas Fair at London Olympia this year. See us on the upper gallery level at Stand Number GH57.
Remembering a special moment - the first online sale.
A beautifully packaged handcrafted black springbok with steelgrey leather clutch was ceremoniously handed over to a very eager customer.
A happy day for all.
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